Tag "ideas & experience"

In March 2016, the CTC team took home the gold and silver medals at the 2016 Promax BDA Europe Awards, one of the largest competitions in the field of telepromotion, design, and marketing. Below, CTC Media’s Creative Director of Marketing, Irina Sosnovaya, tells Success Builder how much creativity a marketing specialist needs, how she came to intern for one of the country’s largest TV channels in just her first year of undergrad, and how to learn something new everyday on the job.

Coming up with a good idea for your own business is sometimes as easy as just looking at the experience you already have. After working in New York, model and businesswoman Anna Barsukova understood that any urban beauty who is always on the go desperately needs fresh-squeezed juices. This is how the Organic Religion detox bars came about. In the latest edition of Success Builder, Anna discusses why the university is more appealing than the runway and how the detox industry is growing and changing in Russia.

Director of Strategy at the Mildberry branding agency, Anna Kosheleva is an alumni of the Marketing programme at HSE Perm. The agency began to study the Chinese market in 2012 and opened offices in Hong Kong and Shanghai.

A 2015 graduate from the MA programme 'Experience Economy: Hospitality and Tourism Management. Tourism and Hotel Management,' Anastasia Salina, shares her thoughts on creative success.

In 2012, HSE alumnus Evgeny Koudryavtsev opened the football school Championka for pre-schoolers. At the school, kids are able to develop social skills and a ‘sense of the ball’ using Western methodologies. In the latest edition of Success Builder, Evgeny discusses the advantages to such an approach, as well as how Harvard does athletics and why a businessman should be athletic.

Students of the HSE campus in Perm met with Andrey Khusid, HSE graduate in Management and master’s graduate in Public and Municipal Administration, and founder of several successful IT projects. He spoke about how to build a career, where ideas come from, and what personal qualities lead to success.

Working with fine art is not only about well-known artists and beautiful paintings; it also requires precise calculation, analysis, management, and even psychology. Art can be a business, and an entirely interesting business at that. HSE alumna Ekaterina Plastinina, who founded and co-owns the art agency Alma Arts, sat down with Success Builder to discuss how to become a connoisseur of the auction business, how to successfully purchase a painting, and why Dubai is better than London.

During gym class in elementary school, Oksana Akhmedova, a graduate from the HSE Faculty of Law, was part of a special group for physically weak children. But this didn't stop her from running an 86-kilometer trail marathon last year that took nearly 15 hours. How does one find the motivation to change, and is this even a question of motivation? Do we always know our own limits? As we start counting down to the New Year, when people often make resolutions to live a better life, Oksana tells us how we can truly achieve our goals.

Science had already moved into the sphere of consumption in the 20th century, and we now treat technological innovation as if it’s simply a new item on a restaurant menu or the premier of the latest blockbuster film. Science works for everyone personally, and this ‘scientific marketing’ is the merit of new-era scientists – the ‘Steve Jobses’ who are capable of not only inventing, but also selling their inventions. Alexey Rolich, who is a graduate of HSE MIEM, the head of the 3D Visualization Laboratory, and the creator of the Public Charger project, which has received an UMNIK grant, tells Success Builder how to make money in science.

Evgenia Kondrashina graduated with honours from the International College of Economics and Finance (ICEF) bachelor’s programme in 2005 before going on to receive her master’s from the London School of Economics. An excellent student, Evgenia for a long time thought that the next logical step would be a prestigious career at a top English consulting firm, but the idea of following in others’ footsteps doesn’t make everyone happy. Evgenia deviated from this trajectory and found herself in one of the world’s leading orchestras – the London Symphony Orchestra – where she continues to work today.