Tag "ideas & experience"

'All Business Ideas Are Meaningless until You Bring Them to Life'

'All Business Ideas Are Meaningless until You Bring Them to Life'
Working with fine art is not only about well-known artists and beautiful paintings; it also requires precise calculation, analysis, management, and even psychology. Art can be a business, and an entirely interesting business at that. HSE alumna Ekaterina Plastinina, who founded and co-owns the art agency Alma Arts, sat down with Success Builder to discuss how to become a connoisseur of the auction business, how to successfully purchase a painting, and why Dubai is better than London.

We're Stronger Than We Think

We're Stronger Than We Think
During gym class in elementary school, Oksana Akhmedova, a graduate from the HSE Faculty of Law, was part of a special group for physically weak children. But this didn't stop her from running an 86-kilometer trail marathon last year that took nearly 15 hours. How does one find the motivation to change, and is this even a question of motivation? Do we always know our own limits? As we start counting down to the New Year, when people often make resolutions to live a better life, Oksana tells us how we can truly achieve our goals.

'It’s Obvious a Scientist Can Make Money in the Sphere of Innovations'

'It’s Obvious a Scientist Can Make Money in the Sphere of Innovations'
Science had already moved into the sphere of consumption in the 20th century, and we now treat technological innovation as if it’s simply a new item on a restaurant menu or the premier of the latest blockbuster film. Science works for everyone personally, and this ‘scientific marketing’ is the merit of new-era scientists – the ‘Steve Jobses’ who are capable of not only inventing, but also selling their inventions. Alexey Rolich, who is a graduate of HSE MIEM, the head of the 3D Visualization Laboratory, and the creator of the Public Charger project, which has received an UMNIK grant, tells Success Builder how to make money in science.

‘Listen to Your Inner Voice When Choosing Your Life's Path’

Evgenia Kondrashina graduated with honours from the International College of Economics and Finance (ICEF) bachelor’s programme in 2005 before going on to receive her master’s from the London School of Economics. An excellent student, Evgenia for a long time thought that the next logical step would be a prestigious career at a top English consulting firm, but the idea of following in others’ footsteps doesn’t make everyone happy. Evgenia deviated from this trajectory and found herself in one of the world’s leading orchestras – the London Symphony Orchestra – where she continues to work today.

‘Working with People with Special Needs Isn’t Charity Anymore’

‘Working with People with Special Needs Isn’t Charity Anymore’
Maria Sarycheva, graduate of the MA in Applied Cultural Studies at HSE began preparing museum guided tours for people with special needs while she was still studying. Now she works in the department of inclusive programmes at the Garage Museum of Contemporary Art. She was instrumental in designing the new HSE Accessible Museum course. Maria Sarycheva talked to HSE News about what to do when there is no sign language gesture for installation and how to introduce art to people with visual and hearing impairments.  

'Your Only Capital in Business Is Your Brain'

'Your Only Capital in Business Is Your Brain'
The digital age is opening up more and more opportunities for some of the most unbelievable startups imaginable – startups for which ideas and a drive to conquer new business territories take precedent. For Vitaly Aleksandrov, an HSE alumnus and the founder and head of the studio Out of Cloud, this territory was email marketing. Below, he tells Success Builder how correct distribution methods differ from spam, how to write meaningful letter, and whether a student is able to make money off of scholarships.

'I Teach People How to Become the Best Versions of Themselves They Can Be'

'I Teach People How to Become the Best Versions of Themselves They Can Be'
What is the connection between the cockroaches in our homes and the ones in our head? According to the work of HSE alumna Alisa Simonenko, the founder of the Reforma project, the connection is direct. Simonenko first created a pest extermination company before realising how she could help people find the source of their personal happiness. Alisa tells Success Builder how she uses science to give people peace of mind, why her project Reforma is not like the company Secta, and how to eat whatever you want without gaining weight. HSE Day, which is one of the university’s biggest events that took place on September 9 this year, featured the Reforma Higher School of Fitness.

'I Use Questions and Answers to Introduce People to one Another'

'I Use Questions and Answers to Introduce People to one Another'
It is sometimes necessary to take the less obvious route in order to succeed. HSE alumna Tonia Samsonova, the founder of the media startup The Question claims to have found a way to win over people’s attention. Samsonova tells Success Builder how to turn the practice of meeting people into a business, as well as how to avoid the word ‘advertising’ and how readers can avoid editors.

The World’s Population is Getting Older, which is Awfully Interesting

The World’s Population is Getting Older, which is Awfully Interesting
Psychologist and HSE graduate Daria Belostotskaya carries out research in gerontology — the science of ageing. She examines what orphans and the elderly have in common, why children and older people should talk to each other, and how art can help see the beauty of the old age. Daria spoke about her work in an interview with the HSE News Service.

'I'm Creating a Community of Happy People'

'I'm Creating a Community of Happy People'
Making money of insecurity is not actually a shameful endeavour, particularly if your business has an honourable mission. HSE alumnus Andrey Ruban, a psychologist and trainer, tells Success Builder how to gain entrepreneurial experience at the university, why creativity serves as the foundation of life, how word of mouth is becoming a marketing strategy, and what to do after you achieve personal happiness.