Alexandra Gudimova, graduate of the WEaIA Faculty, decided to study at HSE University because of an injury. She had to leave choreography academy, forget about ballet and the Bolshoi Theater, and restart her life from scratch. Now she heads a thriving business whose success attests to her professionalism. In this instalment of Success Builder, Ms Gudimova talks about how to write a graduate thesis about a family business, ride the snacking wave and create fast food for city dwellers.