Igor Ostritsky, who began with Adidas CIS as the Marketing Director for Football, Basketball and Hockey, is now the head of the purchasing department for sports categories with Adidas Europe. And, as an expert with HSE University’s Graduate School of Business, he helps keep the curriculum in line with the times. In this interview with Success Builder, Mr. Ostritsky explains why he fell in love with marketing, what drives Adidas employees, and how universities provide more than just knowledge.