Society

'I Teach People How to Become the Best Versions of Themselves They Can Be'

'I Teach People How to Become the Best Versions of Themselves They Can Be'
What is the connection between the cockroaches in our homes and the ones in our head? According to the work of HSE alumna Alisa Simonenko, the founder of the Reforma project, the connection is direct. Simonenko first created a pest extermination company before realising how she could help people find the source of their personal happiness. Alisa tells Success Builder how she uses science to give people peace of mind, why her project Reforma is not like the company Secta, and how to eat whatever you want without gaining weight. HSE Day, which is one of the university’s biggest events that took place on September 9 this year, featured the Reforma Higher School of Fitness.

'I Use Questions and Answers to Introduce People to one Another'

'I Use Questions and Answers to Introduce People to one Another'
It is sometimes necessary to take the less obvious route in order to succeed. HSE alumna Tonia Samsonova, the founder of the media startup The Question claims to have found a way to win over people’s attention. Samsonova tells Success Builder how to turn the practice of meeting people into a business, as well as how to avoid the word ‘advertising’ and how readers can avoid editors.

The World’s Population is Getting Older, which is Awfully Interesting

The World’s Population is Getting Older, which is Awfully Interesting
Psychologist and HSE graduate Daria Belostotskaya carries out research in gerontology — the science of ageing. She examines what orphans and the elderly have in common, why children and older people should talk to each other, and how art can help see the beauty of the old age. Daria spoke about her work in an interview with the HSE News Service.

'I'm Creating a Community of Happy People'

'I'm Creating a Community of Happy People'
Making money of insecurity is not actually a shameful endeavour, particularly if your business has an honourable mission. HSE alumnus Andrey Ruban, a psychologist and trainer, tells Success Builder how to gain entrepreneurial experience at the university, why creativity serves as the foundation of life, how word of mouth is becoming a marketing strategy, and what to do after you achieve personal happiness.

'HSE Is the Number One Supplier of Manpower for My Market'

'HSE Is the Number One Supplier of Manpower for My Market'
HSE alumnus Pyotr Zhukov owns two investment funds which comes as a surprise from someone with a law degree. In Success Builder Pyotr talks about bankers having nervous breakdowns, who dictates the dollar exchange rate and why he doesn’t give money to hipsters.

'Life Is One Way for a Psychologist to Put Their Knowledge into Practice'

'Life Is One Way for a Psychologist to Put Their Knowledge into Practice'
Nowadays, psychology has a very specific application in the world of business, as not a single large company in the world is able to get by without a staff of professional psychologists. Ksenia Babat, Senior HR Manager at Puma, tells Success Builder what a business psychologist does, how to start building a strategy for professional success as a student, and why she holds coaching sessions on the weekends.

'I Always Knew I Was Doing What’s Right for Me'

'I Always Knew I Was Doing What’s Right for Me'
Any budding economist would dream of rising on the career ladder to the IMF and consulting different countries’ governments on economic policy. HSE alumnus Vadim Khramov tells Success Builder how to move towards new goals, make an impact on the European economy, and put his teaching experience to use in the world of investment banking.

Serious Projects are Born when their Creators are Still at University

Serious Projects are Born when their Creators are Still at University
HSE graduate Sergei Pronin was still studying for his degree in Software Engineering when he and others designed App in the Air, promoted by Apple as a successful mobile project. Sergei now works as the leading developer at Empatika and teaches at HSE. He talked to HSE News about trends in the app market, the unique Russian language course on developing iOS apps and about the principles of teaching in the IT sphere.

'The State should be Run by Philosophers. I Control My Own Nation in My Business'

'The State should be Run by Philosophers. I Control My Own Nation in My Business'
A degree in philosophy does not mean you have to remain a theoretician, and there’s a way to transform basic knowledge into not only a business, but money as well. HSE graduate Ilya Menzeleev, the co-founder of the hip-hop and soul label Hustle Flower, tells Success Builder how the Silver Age of Russian Poetry fits into rhythm and blues, why Russians should love ‘black’ music, and how Aristotle helps the music business.

'Having Your Own Business Is a Daily Source of Motivation'

'Having Your Own Business Is a Daily Source of Motivation'
Starting your own business is usually a good thing, but it’s very scary, especially for someone with an honours diploma and a promising future in finance. Ekaterina Frolova, an ICEF alumna and the founder of CitYkids, a chain of children's centres, tells Success Builder why she forewent a career as a bank clerk to work with children, how to provide young moms with leisure time, and what motivates happy people.