Science had already moved into the sphere of consumption in the 20th century, and we now treat technological innovation as if it’s simply a new item on a restaurant menu or the premier of the latest blockbuster film. Science works for everyone personally, and this ‘scientific marketing’ is the merit of new-era scientists – the ‘Steve Jobses’ who are capable of not only inventing, but also selling their inventions. Alexey Rolich, who is a graduate of HSE MIEM, the head of the 3D Visualization Laboratory, and the creator of the Public Charger project, which has received an UMNIK grant, tells Success Builder how to make money in science.
