The media industry is one of today's most dynamic. Illegal downloading has succumbed to the laziness of the honest user, who is now able to watch films online for just 30 rubles. The Managing Director of Twentieth Century Fox Home Entertainment, Andrei Gromkovskiy, tells Success Builder about the danger and allure of investing in media products, as well as whether there are ways to manipulate people through TV and whether art or business is most important in the world of film.