What is the connection between the cockroaches in our homes and the ones in our head? According to the work of HSE alumna Alisa Simonenko, the founder of the Reforma project, the connection is direct. Simonenko first created a pest extermination company before realising how she could help people find the source of their personal happiness. Alisa tells Success Builder how she uses science to give people peace of mind, why her project Reforma is not like the company Secta, and how to eat whatever you want without gaining weight. HSE Day, which is one of the university’s biggest events that took place on September 9 this year, featured the Reforma Higher School of Fitness.